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What should have happened

The commentariat’s view was blazed across the media: the Tories lost the local election badly. But did they?

As the REC team has said many times, local elections and by-elections are essentially protest votes; the sitting government gets caned, the opposition parties run riot. The only real significance of the result is if the government does better or the opposition does worse than they should; more about that later. But this local election really should have been the mother of all protest votes:

  • 14 years in power, midway through its fourth parliamentary term

  • partygate chaos and the implosion of Trussonomics still ringing in everyone's ears

  • inflation rampant, mortgages costs spiralling, food prices surging

  • in the middle of a cost of living crisis

  • the economy teetering on recession

  • the NHS imploding

  • the public sector largely on strike

  • no one in government yet nailing those elusive Brexit benefits

  • trailing in the polls for some time

So the Tories should really have been punished in perhaps the most emphatic and historic manner. This local election should have been the protest vote to end all protest votes.

What actually did happen

Now the dust has settled, what is therefore quite surprising with the awful backdrop laid out above, is that this was in effect just a standard local election. Sure, the government lost a large number of councillor seats and a good few councils, but on a par with previous poor election performances for long standing governments of both political persuasions. Let’s look at the individual parties’ performances:

Conservatives – Their pre-election spin was that they could lose 1000 seats, clearly thinking they would lose less – we now know their thinking was around 700. In the end, they did lose a 1000-odd councillor seats; predictably bad, but not in the least historic. Less than May lost in 2019. Fewer than Blair lost in 1999. Almost the same number that Major lost in 1991. Although no election is directly comparable, what did those sitting governments then go on to do? They all won the next general election. So no historic biggie here, really. And the Tories lucked out with wall to wall Coronation news swamping out the usual bitterly painful post-election weekend media dissection.

Labour – Their low-ball spin was that they’d struggle to win 400 seats and in the final tally they picked up 500-odd councillors. At this point in the electoral cycle with the torrid backdrop laid out above, that’s pretty dire. Most experts were expecting around 750. They should and need to be doing much better if they have a hope of convincingly winning the next general election. As polling expert Sir John Curtice pointed out, Labour appears to be benefiting mainly from a fall in the Tory vote share rather than an increase in its own.

Lib Dems – Defending seats last elected in such a good year for them in 2019, they could have faltered. In fact they did quite well, bagging just over 400 councillor seats. But they tend to overperform in local election protest votes and then underperform in the following general elections, so what does this performance really mean? They are still languishing at around 8-10% in the polls nationally. Unless they make a significant step forward in the national polls, this result will be just another standard Lib Dem mid-term protest vote.

SNP – The dog that did not bark as there were no local elections in Scotland. And right now, thank God for that if you are a Nat! But will their post-Sturgeon implosion help Labour win more significant numbers of Scottish MP seats at the next general election? Or will they stabilise and retain their dominance albeit nibbled around the edges by Labour and the Lib Dems? What would be the impact of another member of the Sturgeon family being arrested? Or charges being laid before the next general election?

Independents – An interesting result for them. They were predicted to do well and hoover up protest votes and thus councillor seats. There were some big advances by independents – in South Kesteven for example, where the number of independent councillors doubled – but they went backwards overall, losing around 100 seats which was not what was widely predicted.

Greens – Standard stuff. They did win some headlines for winning their first council outright, Mid Suffolk, but the only council they ran prior to the election, Brighton, they lost, with their seat total crashing down to a mere seven. Overall, they won almost 250 councillor berths and proclaimed they are on the march. They aren’t. Come the general election, they will be an insignificance as ever.

NOC – The big winner. A considerable number of councils disappeared into no overall control. Let the horse-trading commence. It won’t lead to stable council leadership, well run local authorities or swiftly delivered local plans. It never does.

Looking towards the general election

We said in our previous blog post on the morning after the local election that our clients, fellow consultants and friends should not worry too much about councillor seat numbers or councils switching control – unless of course you have a project directly affected by these, in which case you need to call us ASAP!

The measures we told you to focus on were polling gurus Sir John Curtice’s project national share of the vote (PNS) calculated for the BBC and Professors Colin Rallings and Michael Thrasher’s national equivalent vote share (NEV) calculated for Sky News. As the names suggests, these use the local election results to estimate what each parties’ vote share would have been at a nationwide general election. So on these measures, how did things go?

Tricky news for Labour here. The PNS stood at 9 points for Labour and the NEV was in the end revised down to a 7 point lead for Labour. Some context: in 1996, the Labour lead on NEV was 14 and in 2009 the Conservative’s NEV lead was 13. Labour desperately needed to be in double figures.

As the REC team has been saying for some time, we are firmly in hung parliament territory right now. Labour have not and are not showing any signs of breaking through, and things most likely will only tighten for them in the next 12-18 months in the run up to the general election. The Tories have some hope – albeit limited – that if the polls keep moving in their favour as they continue to deliver competent government and with the cost of living crisis subsiding and inflation falling, then they could still be in the game. Just about.

So, what could affect the electoral maths of the next general election? A few things:

  • The SNP situation, which could help Labour quite a bit

  • Tory voters who are currently on strike or voted in this local election for protest parties coming back to the fold as they tend to at general elections

  • The Lib Dems steadily improving their national polling to make them numerically relevant in a hung parliament scenario, like in 2010

  • Budgets, potentially three of them before the next general election, allowing the Tories to reach into voters’ hearts through their wallets

  • ‘Stop the boats’; how will that play out?

It is impossible to know right now how much any of these will move the dial, if at all.

As The Times reported: “Labour strategists are convinced that the negative ads they used to target Sunak’s record during the local election campaign were a success. Instead of following the Tory local election campaign ‘grid’ the political agenda was dominated for days by a row about whether the prime minister thought paedophiles should be jailed. Labour was, as one source puts it “holding the mike” (sic). That may be true, but these results show that just holding the mike is not enough. You have to have something to say.” And therein lies Starmer’s problem.

Tories’ housebuilding conundrum

However, the Tories have a fundamental philosophical problem that we in the property industry need to watch with close scrutiny over the coming months. This election publicly showed how vulnerable they are to Labour in the red wall, and the Lib Dems in the blue wall. Housebuilding is at the centre of this.

Right now there is aggressive debate raging in the Tory party about which way to turn. Michael Gove's very negative new NPPF was not published in April as planned. Number 10 and the Treasury were apparently not consulted on the final 22 December 2022 draft and are locked in fevered debate with DLUC about its contents. It is a profoundly anti-growth document just when the Tories need growth.

The question is what do the post-Brexit Tories want to be? Do they want to compete with the Lib Dems in the blue wall and be anti-development, beating up the property industry as Michael Gove has been doing for months now? Or do they want to directly take on Labour’s warm words to the red wall and be pro-development, building affordable housing for those at the lower end of the socio-economic scale (the new Tory voters) and new private homes funded through help to buy type schemes, so they have some sort of retail offer to the under 40s frozen out of home ownership unless a relative dies?

This debate was exposed in all its bitter glory in the aftermath of this local election. On the one hand, in Medway, Rochester Tory MP Kelly Tolhurst blamed “unrealistic housing targets” for Labour’s victory, while in Broxbourne, fellow Tory MP Charles Walker put the Conservative resilience down to a more positive approach to housebuilding. Who is right and which wing of the party will win? Trying to be all things to all men was Boris’ strategy. It won’t work. ‘He who walks in the middle of the road gets hit from both sides’.

Implications for the property industry

So, in the run up to the next general election, the Tories are battling internally to decide their direction on development, and housebuilding in particular. Do they out Lib Dem the Lib Dems or not? Do not expect any good news here any time soon for any of us in the property industry.

And then on current trend we look to be headed towards a hung parliament. Hung parliaments are never pretty and don’t produce good government; think of Theresa May in 2017-19 or Harold Wilson in 1974. The Coalition of 2010-15 was highly unusual and probably will never be repeated. It is quite probable that the next potential hung parliament will be an altogether much messier affair than the stable Coalition era. Business and investor confidence will be affected. The economy will be impacted. Legislation sorely needed will not be passed. A second general election tends to follow quite quickly.

And whichever party wins in whatever permutation – small Labour majority, Labour minority, Lab-Lib Dem arrangement, Tory minority or even a small Tory majority – none of them look like they’ll be stable and long-lived, nor have the support to carry out the reforms we need right now, even if they had the political will.

Truth be told, there are very few positive signs on the political horizon.

First, the caveats. With most local authorities now counting the day after local elections, as we write this blog post (early on the morning after) the jury is still out on what the results are and what they really mean. We will be sending out an analysis note at the beginning of next week – once our clients, consultant colleagues and friends have finished their coronation quiche and their Fortnum & Mason’s coronation tea – to give a clear analytical download on what really happened and how to interpret it.

Second, don’t be fooled by the early results. We learned again last year that how things look on the random sample of early-reporting councils may not be the whole picture.

Turnout looks like it was rather down: perhaps under a third of the electorate bothered, which always has an impact. There is of course lots of chatter about the impact of the new voter ID requirement. Worth noting is that this is very much from the left of centre parties who suspect (or want to big up how much) it might hurt them. It feels a bit rich from Labour considering it was them who first brought voter ID in for Northern Ireland elections when they were in government (where tellingly they don’t really have a dog in the fight at elections). Whether it does hurt the Left remains to be seen. There might well be just as many old aged Tory voters who it impacted as well.

We have written on our blog many times that local elections and by-elections are essentially protest votes; history shows us time and again that the governing party therefore gets a kicking and opposition parties prosper. And after the last year the Tories have had, they should get a right royal coronation kicking, no? But will they? There are of course several ways to measure local elections.

Councils and councillors

We can look at the number of councils that change control or the number of council seats won or lost by the parties. These are the headline-grabbing metrics that parties usually trumpet when they are doing well or better than expected and are normally what the media focus on. But in truth they are not very useful comparatives and thus not a great measure to value performance as each year the numbers of seats and their physical and political geography vary enormously, quite apart from the baseline start point of what happened in that same election four years previously. All in all, this makes like for like comparison really tricky.


The best measure to look at is the projected national share of the vote (PNS) or the national equivalent vote share (NEV). The former is produced by polling guru Sir John Curtice for the BBC, the latter by Professors Colin Rallings and Michael Thrasher. As the name suggests, these use the local election results to estimate what each parties vote share would have been at a nationwide election, in other words, if it had been a general election. These are the numbers that the experts focus on and, as we go into the weekend, you’ll see the terms NEV and PNS all over the media.

But there are several things to say about these stats. First it is rare in local and by-elections for the main opposition party to hit their current polling numbers. Right now in the polls, Labour is around 15 points ahead of the Tories. It would be unlikely for Labour to replicate that in their PNS. In recent opposition years, 2012 has been their high point when they were 7 points ahead; last May, Labour were around 6 points ahead. Early indications are that it might be around 8%.

Double digit lead

But…but…but. To be confident of winning the next general election, that really is not good enough. At this point in the election cycle in opposition, Tony Blair and David Cameron were well into double figures against the then government of the day. If Starmer wants to be on track to win the next general election, most likely in late 2024, he needs to be in double figures.

So today and tomorrow, ignore the chat about councillors and councils and focus on the projected national share of the vote. That is the best ready reckoner we have right now.

It’s just a statement of polling and focus group fact that the electorate are beginning to warm to Rishi whilst never really taking to Keir. Rishi consistently polls ahead of the Tory party and is in effect dragging the Tory party vote up. While dear old Keir consistently polls lower than the Labour party and thus is dragging the Labour vote down. Why so?

Political symmetry

There is some interesting symmetry in their current roles. Keir’s job on being elected was to rescue the Labour Party from the historic low point Jeremy Corbyn had delivered. His first task was to junk the Looney Left policies, consign the Corbyn crew to (at worst) the far reaches of the back benches or (at best) kick them out of party altogether, and to make the Labour Party look sensible, serious and electable again. He's been doing a credible job and is on track to achieve these reasonable if slightly unambitious aims.

Bizarrely Rishi’s job has been to do almost exactly the same thing for the Tory party. He needed to rescue it from the horrible Truss abyss and reset voters’ opinions that the Conservative party is once again competent, able to repair the economy and not busily preoccupied killing each other in a circular firing squad about issues like the EU, illegal migration, house building in the blue wall etc. He’s made a good start on some of these, although readers will perhaps reflect that the last one is a gaping chasm in his policy agenda right now!

The Keir conundrum

So let’s deal with dull old Sir Keir first. Every week the Leader of the Opposition (LOTO) is gifted a moment on Wednesday’s at 12 o’clock to publicly beat up the PM of the day. For us political nerds it’s a primetime popcorn moment each week. For LOTOs who are going somewhere, on track to win office, they turn the PM into their personal punchbag week after week, month of the month; think Cameron versus Brown, Blair versus Major, Thatcher versus Callaghan. It’s a sort of blood sport where, as the weeks go by, even the politically hard-hearted begin to feel sorry for the endlessly bruised and bloodied sitting PM.

So why is our knighted barrister not winning these battles? It’s an open goal every week. Why can’t he slot the ball into the back of the net again and again? It's an interesting question which the REC team have been pondering for some time. We think it boils down to a number of things.

First off, Kier Starmer is quite a newbie in politics. Having had a long, endlessly trumpeted career in the CPS, he arrived in politics late in life. He hasn’t spent years campaigning door-to-door, delivering the leaflets, knocking up on election morning, giving the stump speeches at far-flung constituency dinners. He hasn’t spent years pressing the flesh of the party faithful, making all his learning mistakes as an obscure councillor and backbench MP. His quick elevation to LOTO is akin to the police fast-tracking someone to police commissioner who hasn’t done the hard yards as a constable, sergeant, inspector etc, parachuting them in at assistant chief constable level for a short while before giving them the top job. It might work out, but the likelihood is those missing decades of experience will mean it won’t.

Sadly, he’s also deadly dull. The focus groups don’t lie. He comes over as very worthy but soooo boring. Surprisingly for a barrister, even a CPS one, he doesn’t seem to have any sharp, quick-witted, polished, instinctive political acumen, seemingly unable to think on his feet and turn the debate around. He’s just rather bland, which is a problem as the cut and thrust of modern day politics relies on larger-than-life leaders charismatically inspiring voters to put those little crosses in the right box on election day.

This is somewhat Keir’s tragedy. He is a truly decent guy, with lots of good intentions, and you couldn’t meet someone with more earnestness. But, whatever the political ‘it’ is, he clearly doesn’t have much of it. Add to that, and perhaps because he hasn't had that long apprenticeship in council-land and on the backbenches, he doesn't seem to have a rock solid ideological anchor which means his opinions get buffeted by events and he very publicly flip flops around on issue to issue. The media have now picked up on that and thus so now have voters.

The Rishi polish

Now let’s analyse Rishi. In some ways, he too is a little boring. For Starmer that's a challenge; as LOTO he needs to fight for attention. And the obvious an unflattering comparison for him is always Blair. Bizarrely for Rishi being a little boring is actually a positive. Because after Boris and Truss, a bit of quiet, unflashy competence for much of the electorate is frankly a breath of fresh air.

Interestingly he too has not toiled in the party political salt mines, spending years finding a winnable parliamentary seat after long service as a local councillor. So, like Keir, he also doesn’t have a long parliamentary career for reference. But he does seem have some interesting ingredients: he is clearly very clever which he couples with a calm and reassuring bedside manner. And although his time in frontline politics has been short, his time as a high profile chancellor during the covid crisis has meant his impact has been noticeable to the electorate. Many voters recall him as the architect of the furlough scheme that saved their jobs during the dark days of the pandemic. And he has made some very astute hires, surrounding himself with some very experienced campaigners who have pulled apart the stratospherically horrible inheritance he was gifted by the human hand grenade that was Liz Truss and somehow worked out how to build a quietly compelling narrative of governing competence, which voters are clearly noticing and rewarding by dragging the Tory party’s polling upwards.

Who knows how this will pan out? There is still a long way to go. But there does seem to be a little bit of Neil Kinnock in Keir, sadly for him, and quite a lot of John Major in Rishi, which might just give him some hope.

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